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Article
Prepare for IPO: Success Factors & Lessons Learned
Don't let your IPO be a one-hit wonder. This post reveals the hidden reasons why some IPOs fail despite perfect filings and outlines key strategies to earn Wall Street's trust. Discover how to craft a resonant narrative, set achievable forecasts, and ace the investor roadshow to ensure sustained market credibility.
Article
Rethinking the Pre-IPO Process: Why Storytelling, Guidance & Roadshow Prep Matter Most
The pre-IPO process isn’t just paperwork. Learn why messaging, guidance strategy, and investor trust are critical to a successful market debut—and beyond.
Article
The IPO Process & Timeline: My Perspective on Building Lasting Market Confidence
Going public is just the start. This guide reveals why proactive investor relations—not just compliance—are key to sustaining your share price and avoiding post-IPO pitfalls.
Article
Effective Strategies for Earnings Season Preparation
Effective strategies for preparing for earnings season, emphasizing the importance of a comprehensive timeline, accountability, stress reduction techniques, leveraging technology, and the pivotal role of investor relations consultants.
Article
Strategic Timing for Earnings Reports: Expert Guidance for Optimal Results
Gain expert strategies from investor relations consultants on optimizing the timing and visibility of earnings reports to ensure maximum impact and attention from analysts and investors.
Article
Preparing for Earnings Season: Essential Steps from an Investor Relations Consultant
Essential steps for earnings season preparation, emphasizing competitor analysis, understanding industry trends, and crafting strategic communication with the help of investor relations consulting firms.
Case Study
$2bn Software Company Entering a Model Transition
Management doesn’t always provide concise, direct answers to questions which can leave investors feeling unsatisfied. We then helped them script their earnings calls, Q&A, and investor presentations (including an investor day) to tell the story while also releasing a series of new KPIs that investors used to gauge the company’s progress through the transition.
Case Study
$5bn Hardware Company Lacking Investor Credibility
The client (under NDA) was looking for someone to help them fix their sagging stock price, which was lagging behind their peers despite several quarters of beating consensus estimates.
Case Study
$5bn Software Company with a Lagging Multiple
Management had a history of over-promising and under-delivering, which we needed to correct. Also, the business model transition created a layer of opacity that only increased disclosure, and new KPIs could solve.
Case Study
$14bn Software Company in Model Transition
After many years of disappointing results, investors lost interest in this company. Additionally, the company’s financial disclosures made it impossible to see all the changes going on “under the surface.”
Article
From Investor to Investor Relations Consultant: Applying Principles from The Outsiders to Help Companies Succeed
This article is a must-read for CEOs, CFOs, investor relations officers, and board members looking for ways to maximize shareholder value.
Article
Earnings Season Best Practices: A Recap of Our Recent Call
The IR team should consistently reach out to all covering sell-side analysts for a brief 10-15-minute call. During these sessions, IR can provide an overview of the quarter's events. Also remember to send reminder emails to new investors.
Article
Unity Investor is now Resurge!
We are thrilled to share that Unity Investor has now transformed into Resurge. Our new brand better reflects our mission to help public companies get the valuation they deserve.
Article
The Importance of Humility on Corporate Earnings Calls
Even during periods of lackluster financial performance, a stock’s multiple suffers less if investors have confidence in the business’s leadership – this is because shareholders “keep the faith” in teams they trust and conversely, run for the exits if they hold any doubts.
Article
Analysts are Busy - Help Them Help You
The sell-side analysts that cover your stock are far busier than you might think. Failing to recognize this and blaming them for not properly understanding your story leads to valuation challenges and frustration by everyone involved.
Article
Provide Verifiable, Quantifiable Commentary in Your Earnings Guidance
For investors to feel comfortable owning your stock, they need to be able to go out into the field and perform primary research. Doing so will allow them to decide if they think your growth projections make sense.